India Ratings and Research (Ind-Ra) is India's most respected credit rating agency committed to providing the India's credit markets with accurate, timely and prospective credit opinions. Ind-Ra is a 100% owned subsidiary of the Fitch Group- A global leader in financial information services with operations in more than 30 countries.
Being one of the top credit ratings agency in India, India Ratings wanted to showcase their brand status with a modern, new look and interactive website. The earlier website was lacking on overall presentation. It was not interactive, not user friendly and was missing important SEO factors. For uploading reports on old website, the client was dependent on the vendor for technical things. Client was also not able to change static contents of website. Overall time taken to load data on website was also high and was performing poorly on user experience.
Harrier worked closely with the client to design an architecture for the new web application. The old website had lot of reports and other important content from years that needed to migrate to new website with an accurate management. The website was frequently updated with the new data like reports, market news etc. and all had to showcase on the website.
The web application architecture by Harrier satisfied all these needs and successfully managed to showcase all the important data on home page like latest news, featured research, videos, social media feeds, trending news, links to important sources with an effective search functionality.
Harrier provided CMS to manage content on static pages removing any technical dependencies for client.
- Responsive design.
- Clear and impressive UI.
- Effective and accurate categorization of data on the website.
- SEO Friendly pages helped to optimized easily in search engines.
- Large Data migration from old website to new application.